about
Software Engineering undergraduate at SMU with experience in full-stack development, automation, and a background in marketing that shapes how I build.
Who I am
I'm a Software Engineering undergraduate at Singapore Management University with experience in full-stack development and automation. With a background in Marketing and Digital Business, I bring a product-oriented perspective to engineering — enabling me to bridge technical implementation, user needs, and business strategy while collaborating effectively across cross-functional teams.
That combination makes me useful in a different way. I can define what to build, work alongside engineers to build it right, and take it to market in a way that lands.
What I work with
Engineering
- Python / Javascript
- Vue.js & Next.js
- Node.js & REST APIs
- SQL & MongoDB
- Robotic Process Automation
Product
- Cross-functional collaboration
- Product & user thinking
- Data-driven decision making
- User research & testing
- Stakeholder management
Marketing
- Market research & analysis
- Customer insights
- Competitive benchmarking
- Brand strategy
- Campaign management
Experience
Robotics Process Automation Engineer
Collaborated with stakeholders to identify workflow inefficiencies and implemented RPA solutions that automated key processes, reducing task completion time from 4 hours to 2 minutes while improving operational efficiency.
Market Research Interviewer
Led customer insight interviews with recent port-in and port-out users to identify behavioral trends, switching motivations, and service gaps. Translated qualitative findings into structured datasets and competitor performance benchmarks to inform market positioning and retention strategies.
Education
Bachelor of Science (Software Engineering)
Focused on software engineering, algorithms, databases, and full-stack development while building scalable systems. Coursework emphasises practical problem solving, software architecture, and collaborating on technical projects that deliver real-world solutions.
Diploma in Business Studies (Marketing)
Studied marketing and digital business, developing strong foundations in customer insights, market strategy, and product positioning — enabling me to identify product-to-market opportunities and translate user needs into viable solutions.
Beyond work
Marketing Executive — Project Luminaire 13
Served as a Marketing Executive for an overseas community service project to Zambales, Philippines - photographing and documenting the trip, and designing visual collaterals to communicate the heart behind why we do, what we do. The project brought meals to underprivileged children, ran educational programmes for the community, and installed solar-powered lamp posts to bring light to rural villages.
Corporate Relations Executive — Odyssey 2026
Engage C-suite executives and industry leaders to participate in SMU's largest networking and mentorship event, building partnerships and facilitating meaningful connections between students and senior professionals.
Private Pilot
Attained my Private Pilot License, cultivating precision, responsibility, and strong situational awareness through structured aviation training and flight experience.